{Hermès' Success Has Actually Been Driven by Deficiency
While the majority of deluxe brands drive direct exposure via social media marketing, celeb collaborations and style shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its primary items haven't transformed a lot in decades; it does not have TikTok, and does not give celebs free purses